With the recent acquisition of Ceca, which was a subsidiary of the German Neumann Kaffee Gruppe, MZBG will take control of 14% of the local market in Costa Rica making it the third largest coffee roaster and distributor in the country. The Ceca brands now controlled by MZBG include Kapiwo, Don Manuel, MiCafé, Fedecoop, Económico, El Yodito and Amigo.
The acquisition represents the growth of Massimo Zanetti Beverage Group’s Costa Rican division, Distribuidora Café Montaña, to 206.5 kg in production. The company, which is made of one hundred and fifty employees, buys local coffee and ships it to the United States, Japan and Europe, but it also operates in the local market.
Massimo Zanetti Beverage Group was founded in Bologna, Italy, in 1973. It owns more than 20 consumer brands worldwide, and produces 120,000 tons of coffee each year. It turns over 1.2 billion USD in profit each year, and claims to be the largest private coffee company in the world. With the acquisition of Ceca, it continues to expand its network both globally and in Costa Rica.
The company has made it clear that there will be no major changes to the way that Ceca does business other than to wrap it into the fold of Distribuidora Café Montaña. It plans on securing the market and distribution channels as they stand in Costa Rica, and then to work on expansion.
Massimo Zanetti Beverage Group plans to secure the new market within the month.